Nike - Just (Can't) Do It!

Nike - the world's leading sports brand...just CAN'T do it!

Fire Tiger Woods, that is.

Earlier this week Sports Business Journal quoted Nike Chairman and Co-founder Phil Knight's carelessly casual comment concerning Woods' X-rated, extra-marital escapades. Knight said, "When Tiger's career is over, you'll look back on these indescretions as a minor blip, but the media is making a big deal out of it now."

Wow! What a hyprocritical swaggering of swoosh swirling from Nike's swanky Board Room!

For all his supposed moxie, corporate clout and sports world innovation, Knight is taking the coward's way out... proffering the company's support for the world's most celebrated athlete and serial adulterer . . . and hoping we'll continue to buy the millions of dollars of "Tiger-gear" still remaining in Nike's inventory.

Knight's irresponsible, insensitive and absurdly chauvinistic comment all but negates his company's corporate mission statement about fostering social responsibility.

Nike's decision is anything but socially responsible. To the contrary, by sticking with the foolishly philandering Woods, the sneaker giant made a mockery of the time honored social virtues of family, faithfulness and forthrightness.

What message is Nike sending to youth around the world? Hey Tiger Woods fans, keep over-paying for over-priced footware and apparel donned by our over-sexed golfing legend who overtly lied to fans, police, the Press and (sadly) his wife and young family.

Let's call a swoosh a swoosh. Because in this case, where so much money has been financed to fabricate a phony family friendly facade, Nike...the world's leading sports brand...just CAN'T do it! Fire Tiger Woods, that is!

We can all forgive Tiger if and when he's contrite, but let's never defend the arrogance of a corporate titan who summarizes serial adultery as a "minor blip".

Instead, make Nike a "minor blip" in your future sports apparel purchasing.

Buy Adidas, Champion or Reebok instead.


Straight talk. No static.

MIKE - thee American made voice on sports!

Lou Holtz

I love Lou Holtz!

For cryin' out loud (as this charasmatic old coaching codger likes to say), Lou Holtz's candid college football coverage carries clout! Viewers are immediately smitten by the outspoken purity of this grandfatherly pigskin pundit and television's atypical talking head.

Who cares if this retired coach sports a face for radio rather than network television? This colorful commentator is welcome in my living room any day of the week.

This former Notre Dame, South Carolina and Minnesota Head Football Coach may mispronunciate, inarticulate and mis-syllabicate whenever he opens his mouth, but who the heck cares? The immensely loveable Lou eminates total trust, prognosticates with passion and purpose, and generates unbridled enthusiasm out of the ESPN Sports Center Studio.

Football fans look quickly past his saucer shaped spectacles, learn to live with his lisp, and humor him for his histrionics and hairbrained hunches. . . .all because they, too, absolutely love Lou Holtz!

Straight talk. No static.

MIKE - thee American made voice on sports!

Sports' Deadly Language

Sports' deadly language is absolutely lethal.



Sure, my post sounds depressing, but don't blame me. Blame the morbid manner the media reports on sports.



Over the past few weeks I've spent lots of quality time surfing several sports events on the big screen.. . . only to be assaulted by the deadly language that sportscasters regularly employ.


Tell me if some of these don't make you, too, feel like you're being clunked on the head by a coffin:

The QB made a fatal mistake and got buried by the linebacker.

The base runner was a dead duck when the batter failed to execute the suicide squeeze play.



Time expired forcing sudden death overtime in this life or death soccer match.



A couple college football teams play their home games in Death Valley.



The opponents deadly 3 point shooting murdered us.



Now, do you get it?



Sportscasters lethal language must change; otherwise, it may kill us all.



Straight talk. No static.



MIKE - thee American made voice on sports.