Nike - Just (Can't) Do It!

Nike - the world's leading sports brand...just CAN'T do it!

Fire Tiger Woods, that is.

Earlier this week Sports Business Journal quoted Nike Chairman and Co-founder Phil Knight's carelessly casual comment concerning Woods' X-rated, extra-marital escapades. Knight said, "When Tiger's career is over, you'll look back on these indescretions as a minor blip, but the media is making a big deal out of it now."

Wow! What a hyprocritical swaggering of swoosh swirling from Nike's swanky Board Room!

For all his supposed moxie, corporate clout and sports world innovation, Knight is taking the coward's way out... proffering the company's support for the world's most celebrated athlete and serial adulterer . . . and hoping we'll continue to buy the millions of dollars of "Tiger-gear" still remaining in Nike's inventory.

Knight's irresponsible, insensitive and absurdly chauvinistic comment all but negates his company's corporate mission statement about fostering social responsibility.

Nike's decision is anything but socially responsible. To the contrary, by sticking with the foolishly philandering Woods, the sneaker giant made a mockery of the time honored social virtues of family, faithfulness and forthrightness.

What message is Nike sending to youth around the world? Hey Tiger Woods fans, keep over-paying for over-priced footware and apparel donned by our over-sexed golfing legend who overtly lied to fans, police, the Press and (sadly) his wife and young family.

Let's call a swoosh a swoosh. Because in this case, where so much money has been financed to fabricate a phony family friendly facade, Nike...the world's leading sports brand...just CAN'T do it! Fire Tiger Woods, that is!

We can all forgive Tiger if and when he's contrite, but let's never defend the arrogance of a corporate titan who summarizes serial adultery as a "minor blip".

Instead, make Nike a "minor blip" in your future sports apparel purchasing.

Buy Adidas, Champion or Reebok instead.


Straight talk. No static.

MIKE - thee American made voice on sports!